- Diana S.
Are you Getting the Most out of Your Search Google Ads Campaigns?
From the previous year, one thing is certain: online spending on advertising is not going away.
As a result, despite the ups and downs seen by other industries in the pandemic and post-pandemic era, search advertising has lifted expenditure forecasts for this year.
Spending on all touch points, which includes desktop, mobile, and tablets, is expected to rise by at least 10%, and up to 25% in some cases. This is the quickest rate of increase since 2018. This is great news for anyone trying to boost their brand's conversion rate.
What was the impact of the epidemic on search advertising?
When the news of the shutdowns initially broke, there was a lot of uncertainty, and advertising responded similarly to many other industries. Many marketers took a cautious approach in Q1 and Q2, reducing ad expenditure. However, when more individuals began to shop online and have items delivered to their homes, things began to change. While total advertising expenditure is expected to rise from some of the flattened levels of 2020, search advertising is expected to do particularly strongly.
How might search advertising help you convert more customers?
The greatest method to reach your target, like any smart marketing, is to go where they are already. And everyone is online right now. A consistent plan and well-researched term planning are crucial to increasing conversions through search engine marketing.
Combining other targeted factors like website visits, hobbies, or behaviours with the correct keywords may take audience targeting to the next level. Custom audiences can ensure that your ad expenditure is working as hard as possible to reach the right users.
Within the user journey, there may be several conversions, each with its own CPA goal. Campaigns or ad groups specified by distinct users should be segregated as such, and can be categorised by keyword kinds such as priority keywords, priority terms (the "low hanging fruits"), long-tail, impression share, and competitor keywords, to mention a few.
Could search advertising help you sell more?
A multitude of tactics may be used to target your audiences for clicks or conversions. The most effective technique to optimise is to divide your campaign/ad group parts into meaningful keyword groups. After you've formed these divisions, you'll need to apply different bid techniques for each category. Target CPAs should be set to keep expenses under control.
Keyword research, audience segmentation, and strategy may all be combined using these groups. When everything is in order, your advertising will reach out to ready audiences with the sort of content that will most effectively capture their attention.